In preparing for discussions to limit or reduce missiles, Ronald Reagan learned that Russians liked to talk in proverbs, and was taught many Russian proverbs including one that came to be one of his favorites, doveryai, no proeryai—Trust, but verify.

Rob D. Podley, CCM, CAM, General Manager of Colonial Country Club in Fort Myers, Fla., says Xillennials, trapped between Generation X and Millennials, bring with them a magical blend of characteristics and experiences that can revolutionize the way clubs are run and managed.

Kevin Daniel Lalumiere, CCM General Manager/COO of The Country Club of New Canaan (Conn.) writes, “As small a detail [or space] that our offices and work spaces might be, they are in fact a very interesting little insight into who we are, and perhaps even who we aspire to be.” Have you ever stepped back to…

To mark its centennial, the Oreland, Pa. club hosted a 100-year Gala in May, and will have a Centennial Family Fun Day with a fireworks show in September, and a New Year’s Eve celebration, but members now see a 16-foot tall reminder of the anniversary each time they putt on the practice green.

Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, Fla., offers five tips on effectively reaching juniors in your club marketing and communications strategy.

Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., offers some key advice for industry professionals seeking their dream job. First: If your current job isn’t your dream job, why not?

As club managers, a natural physiological reaction to the club being closed, should be an unrelenting (and well deserved) release of endorphins, says Kevin Daniel Lalumiere, CCM General Manager/COO of The Country Club of New Canaan (Conn.). “It may be, as we evaluate our own clubs, that we conclude that a closure may actually be…

Caribe Royale Orlando Digital Guest Experience provides elevated services and offers exclusive in-app perks. Through the app, guests can begin the check-in process prior to their arrival, communicate directly with the front desk via chat within the app, and access the shuttle schedule for visits to the Disney World parks. In 2021, the resort completed…

Robin Shelton, CCM, PGA Master Professional, General Manager, Newport Beach (Calif.) Country Club, believes in the ROAD Method—Rip Off And Duplicate. He utilized a variation of a membership integration technique shared by a colleague and saw a 42% retention improvement.

Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., suggests adding a third “S” to the KISS method … as in, Short. Also, what role does Membership-Marketing play in retention? It’s not just the job of Operations, after all.

Whether you’ve been in your role for a month or a decade, it’s crucial to keep up with the current trends and continue growing to meet the ever-changing demands of your new and existing members. How do you accomplish that? Continuing education.

Because random messaging lacks the ability to truly captivate an audience, Danielle Duran, Owner and Designer of Club Design Studio, says a strategic plan of action is preferred—one where your members can be truly enamored by and involved in your club’s communications. To get there, remember the three E’s approach: Engage, Entertain and Evaluate.

Michelle Harmon was recently promoted to General Manager of Water Oak Country Club Estates in Lady Lake, Fla. She says she and her staff don’t view their residents as the people who purchased a home. “We view them as integral parts of this community—and people we are here to serve,” she explains.

Driving range and golf course owners are seeing increased revenues from Power Tee hitting bays versus traditional grass or mat bays because Power Tee users hit more balls per practice session and spend more time at Power Tee stations. In turn, food-and-beverage and retail sales increase at these facilities.

Fountain Life, whose mission is to change healthcare from reactive to preventive, will be the exclusive 2023 sponsor of GWI’s Wellness Moonshot campaign to create a world free of preventable disease. The GWI will work closely with Fountain Life’s executive team to create programs that can meaningfully impact behavior change worldwide.