Adding a dedicated space for golf performance should be on every club’s to-do list, says Matt Kilgariff, Director of Player Development for The Bridges at Rancho Santa Fe (Calif.). “Your investment will lead to benefits throughout the club, from F&B to the pro shop—your members will spend more time and money,” he says.
Advancements in equipment are often credited (blamed) for the massive distance increases we’re seeing on the PGA Tour, but Keke Lyles, Director of Fitness and Recreation at The Bridges Rancho Santa Fe, says there’s more to the story. “Country clubs and resorts have the unique ability to provide a massive resource to the everyday golfer as…
“48% of salespeople never make a single follow-up attempt, and it takes an average of six attempts to convert a sale,” says Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, Fla. “Our culture has shifted to expect instant gratification, so when it comes to responding to your leads, timing is everything.”
Zach Halvonik, Head Golf Professional at LedgeRock GC in Reading, Pa., discusses how his club plans to keep the positive gains from 2020, which included a 35% rounds increase and over 60 new members, going in the new year. “To build upon 2020, strong communication through texts, push notifications, e-mails and social media will keep members…
Club + Resort Business’ Second Annual Awards recognize Forsyth Country Club in Winston-Salem, N.C. for promoting a positive workplace environment that translates to productivity and a stronger sense of self through comprehensive training, incentives for growth and a general attitude towards employee well-being.
After a detour into an engineering discipline confirmed that clubs were his true passion, Medinah CC’s GM/COO has combined sound principles with creative remodeling to earn Excellence in Club Management honors.
The challenges of 2020 have brought forward an excellent opportunity to reassess how we run our food-and-beverage operations. But until the service-charge trap is eliminated, service charges will continue to work against what all clubs value the most in their F&B operations.
Eagle Creek Golf & Country Club in Naples, Fla. is on track to double its initial sales goals for the year—despite the COVID-19 pandemic. An aggressive online campaign took advantage of pent-up demand from many looking to reclaim much of the season they had lost when the country began to shut down.
The University of Texas Golf Club in Austin, Texas has long been recognized for its successful and innovative pro shop performance, which has grown to include a robust online presence during the COVID-19 Pandemic.
The shifting sands of liability, risk management, and property/casualty coverage have become even trickier to navigate because of the pandemic and the changes it will bring going forward.
Michael Smith’s Excellence in Club Management recognition for his achievements at The Country Club of Rochester also serves as well-timed affirmation for the legacy he shares with his mother, Mary Smith, as she completes an equally distinguished career at the Rochester Yacht Club.
Like The Pacific-Union Club itself, what Tom Gaston has seen and experienced through the years prepared him well for putting the pandemic in proper perspective. His response to this latest challenge has also reaffirmed his selection as an Excellence in Club Management recipient.
The Richmond, Va. club bypassed the typical soft opening for a few days of practical training designed to prepare the staff for real-world situations. Also, the Owners Association of Bella Vista (Ark.) Country Club offers impactful employee-assistance programs and benefits to boost employee retention.
Lindsay Pizarro, General Manager of the California Yacht Club in Marina del Rey, Calif., has literally written the book on how women can start—and expand—their families while maintaining leadership positions within the club industry.
After the coronavirus outbreak forced the Charlottesville, Va. club to curtail and significantly alter its operations, Club Manager Brandon Johnson, the 2019 “Rising Star” recipient through the Excellence in Club Management Awards, has led a measured response to provide welcomed service and comfort for members and staff.