Melissa Hansen, Director of Membership and Marketing at The Club at Olde Cypress in Naples, Fla., leads off the annual Membership-Marketing webinar series. She notes that prospective members spend 50-70% of the decision-making process BEFORE reaching out to the club. This means your online presence is more important than ever.

Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, Fla., shares some hot trends to keep the vibe alive and exciting at the club. “It’s about setting new standards for a great member experience and satisfaction,” she says.

Rob D. Podley, CCM, CAM General Manager of Colonial Country Club in Fort Myers, Fla., says without strong relationships, club rules can seem rigid and impersonal, potentially leading to dissatisfaction and resistance.

Robin Shelton, CCM, PGA Master Professional, General Manager of Newport Beach (Calif.) Country Club, provides a useful tip to help managers balance the time for personal life with the need for member visibility and hands-on management.

“Ask Max” is a regular feature of C+RB’s Membership + Marketing column, where Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., answers questions sent in by readers. The Club at Mediterra is a Distinguished Elite, Platinum Club inside the community of Mediterra, which has been named Community…

Michelle Polak, CMP, Bookkeeper/Membership Director at Yellowstone Country Club in Billings, Mont., saw an opportunity to revitalize and personalize the club’s approach to welcoming new members. “I adore my job and our clubhouse, and through these welcome boxes, I get to share a piece of this love and pride with every new member,” she says.

Larry Savvides, CCM, CCE, CAM, General Manager & Chief Operating Officer at Hunters Run Country Club in Boynton Beach, Fla., says fostering a culture of appreciation, care, and learning raises employee morale and elevates the standard of service rendered.

One of my most cherished relationships is with a highly influential mentor in my life. He is on the East Coast, and I am on the West Coast. Despite different time zones and different stages of family life, we typically connect once per quarter. Every time we discuss professional topics, I always ask him “What…

Raychel Reed, Marketing Manager at Champions Run in Omaha, Neb., describes the exciting journey to kick off the 2023 summer season with a “Summer Open Video,” a strategy that not only excited members but also brought the staff together in anticipation of the upcoming festivities.

For Bria Argrett, CCM General Manager at Statesville (N.C.) Country Club, a quest for the coveted Certified Club Manager designation began in 2017 when she officially became a member of the CMAA. Over the course of the six years, she mapped out what she would later hashtag as her #pathtoccm.

When the membership is quieter and the number of tee times per day dips, that’s when the staff at Superstition Mountain Golf and Country Club in Gold Canyon, Ariz. kicks it into overdrive. General Manager Mark Gurnow shares some of the club’s recent updates.

Rob D. Podley, CCM, CAM, General Manager at Colonial Country Club in Fort Myers, Fla., says personalization of service is what ultimately drives club success and an over-reliance on data, facts, and figures can have a dehumanizing effect.

Melanie Stacklie, Training & Project Manager at Newport Beach Country Club in Newport Beach, Calif., discusses the club’s onboarding program—OCEANS. This program ensures that every new member of the team is well-prepared and committed to delivering the highest standard of service.

Robin Shelton, CCM, PGA Master Professional and General Manager of Newport Beach (Calif.) Country Club, offers insight into handling negative feedback and creating a positive outcome.

Swinging into the Digital Age: Embracing Social Media in the Private Club World In the era of digital dominance, private clubs across the globe are grappling with the nuances of creating an online presence. In a recent webinar, Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress, shed light on the…