When the membership is quieter and the number of tee times per day dips, that’s when the staff at Superstition Mountain Golf and Country Club in Gold Canyon, Ariz. kicks it into overdrive. General Manager Mark Gurnow shares some of the club’s recent updates.
The Art of Member Satisfaction: Where Facts Don’t Always Matter
Rob D. Podley, CCM, CAM, General Manager at Colonial Country Club in Fort Myers, Fla., says personalization of service is what ultimately drives club success and an over-reliance on data, facts, and figures can have a dehumanizing effect.
Navigating Excellence at Newport Beach CC
Melanie Stacklie, Training & Project Manager at Newport Beach Country Club in Newport Beach, Calif., discusses the club’s onboarding program—OCEANS. This program ensures that every new member of the team is well-prepared and committed to delivering the highest standard of service.
How Can Club ProfessionalsTurn Lemons Into Lemonade?
Robin Shelton, CCM, PGA Master Professional and General Manager of Newport Beach (Calif.) Country Club, offers insight into handling negative feedback and creating a positive outcome.
Strategies for Mastering Club Social Media
Swinging into the Digital Age: Embracing Social Media in the Private Club World In the era of digital dominance, private clubs across the globe are grappling with the nuances of creating an online presence. In a recent webinar, Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress, shed light on the…
Create the ‘Something’ They Will Return To (Tactics for Retaining Seasonal Workforces)
In the last few years, it has become increasingly difficult to rely on, expect, (or worse) assume that our seasonal workforce will return en masse to pick up where they (and the club) left off. More and more the onus is placed on club managers on all levels to figure out creative ways to motivate…
What Can Ronald Reagan Teach Today’s Club Managers?
In preparing for discussions to limit or reduce missiles, Ronald Reagan learned that Russians liked to talk in proverbs, and was taught many Russian proverbs including one that came to be one of his favorites, doveryai, no proeryai—Trust, but verify.
The Rise of the ‘Xillennial’ in Country Club Leadership: Yes, It’s a Thing
Rob D. Podley, CCM, CAM, General Manager of Colonial Country Club in Fort Myers, Fla., says Xillennials, trapped between Generation X and Millennials, bring with them a magical blend of characteristics and experiences that can revolutionize the way clubs are run and managed.
Your Office or Workspace: An Insight Into Your Soul
Kevin Daniel Lalumiere, CCM General Manager/COO of The Country Club of New Canaan (Conn.) writes, “As small a detail [or space] that our offices and work spaces might be, they are in fact a very interesting little insight into who we are, and perhaps even who we aspire to be.” Have you ever stepped back to…
Sandy Run CC Marks Centennial With Timely Addition
To mark its centennial, the Oreland, Pa. club hosted a 100-year Gala in May, and will have a Centennial Family Fun Day with a fireworks show in September, and a New Year’s Eve celebration, but members now see a 16-foot tall reminder of the anniversary each time they putt on the practice green.
Swinging into the Future: Marketing Strategies to Engage Junior Golfers
Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, Fla., offers five tips on effectively reaching juniors in your club marketing and communications strategy.
Ask Max: How Can I Get My Dream Job?
Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., offers some key advice for industry professionals seeking their dream job. First: If your current job isn’t your dream job, why not?
A Club’s Annual Conundrum: ‘To Shutter, Or Not To Shutter’
As club managers, a natural physiological reaction to the club being closed, should be an unrelenting (and well deserved) release of endorphins, says Kevin Daniel Lalumiere, CCM General Manager/COO of The Country Club of New Canaan (Conn.). “It may be, as we evaluate our own clubs, that we conclude that a closure may actually be…
Orlando, Fla. Resort Debuts New Mobile App
Caribe Royale Orlando Digital Guest Experience provides elevated services and offers exclusive in-app perks. Through the app, guests can begin the check-in process prior to their arrival, communicate directly with the front desk via chat within the app, and access the shuttle schedule for visits to the Disney World parks. In 2021, the resort completed…
Proper Membership Integration Will Boost Retention
Robin Shelton, CCM, PGA Master Professional, General Manager, Newport Beach (Calif.) Country Club, believes in the ROAD Method—Rip Off And Duplicate. He utilized a variation of a membership integration technique shared by a colleague and saw a 42% retention improvement.