“Now more than ever, we live in a world that craves instant gratification,” says Bri Payne, Membership and Communications Director at the Atlanta Country Club in Marietta, Ga. “So what happens when a prospect can no longer waltz into your club and write a check to join right then and there? How can you keep everyone excited to…
Your members and your staff want direction. After all, COVID had already caused a great deal of uncertainty. Brett Morris, General Manager/COO at The Club at Admirals Cove in Jupiter, Fla., made sure to regularly update the team and the membership on everything that was going on.
After bringing his degree in advertising and experience in sports marketing to his new role as Membership Director of The Golf Club of Georgia in Alpharetta, Ga., Evan Keimig has found that selling club memberships has much in common with selling a traditional consumer product, but with one big difference. “The exciting differentiator between a product and a…
After spending the first third of his career in restaurants and the next third at a city club, Craig Cutler has applied valuable lessons he learned in both environments to bring new levels of innovation and success to the Country Club of Detroit—and earn Excellence in Club Management honors for himself.
Lawrence McFadden, GM/COO of The Union Club of Cleveland, is the first Certified Master Chef turned General Manager to win The Mel Rex Award for Excellence in Club Management.
Kris Glaubitz has drawn on strong mentoring relationships and his own extensive management experience to help Congressional CC attain new levels of excellence, while also earning personal “Rising Star” recognition.
With multiple golf courses and myriad activities, the property on Skidaway Island, Ga. saw the need for a signature clock that could help keep everyone on pace. After members rallied to support the cause, enough donations were in hand to get not just one clock, but five.
Carmen J. Mauceri, CCM, Chief Operating Officer/General Manager at The Club at Mediterra in Naples, Fla. offers proven ideas for quickly and effectively integrating new members within the club community.
Marty Ryan earned Lifetime Achievement recognition through the Excellence in Club Management Awards for handling many challenges adeptly through his distinguished career—including moving from the New York area to head a club with entrenched Bostonians who are very particular about their chowder.
The 2020 recipients of the Excellence In Club Management Awards, established in 1997 by the McMahon Group and sponsored since 2005 by Club + Resort Business and since 2018 by the National Club Association, stood up to special tests in an especially challenging year.
With the annual PGA Merchandise Show forced to go virtual in 2021, golf professionals had to change the way they brought in new products for their pro shops.
Yielding to the temptation of justifying or brushing off unhappiness expressed by senior members as “they are getting old” is irresponsible at best. Our responsibility to our membership is from “cradle to grave.” Eventually, every member will be in the same situation as our current senior populations.
If your club has made the decision to dedicate space to building a golf performance center, now is the time to determine the budget, members’ needs and what equipment and technology will fill those needs. Here are some key steps any plan should follow: • Begin with a budget. We all dream of what a…
By Steve Dirks, Director of Membership Sales and Marketing, The Club at Renaissance, Fort Myers, Fla. Here at The Club at Renaissance, we recently completed a multimillion-dollar renovation of our club and golf course. During the six months the course was closed, we took the time to reappraise our goals and objectives for the club…
Mark Bixler, PGA, Head Golf Professional at Kirtland Country Club in Willoughby, Ohio, arranges, on average, between five and eight golf trips for his members. Of those, he generally attends two to four. He discussed the process in this edition of Burning Issues.