Membership Marketing

Through the Copperleaf Catch-Up video series, Membership & Lifestyle Manager Terrence Quinlan previews upcoming events and helps members get to know him beyond the newsletter.

Session snapshots from the 2026 Engagement Summit offer practical ideas for strengthening club brands, engaging members and improving marketing and communications.

From branding and communications to technology, membership and major capital projects, explore the ideas shared at the 2026 Engagement Summit.

How a simple club flag became a worldwide symbol of connection, pride, and community at The Club at the Strand.

Ryan Kenny and Renee Bickel will share how Philadelphia CC brought members along through the development of The Mill, its $16 million second clubhouse.

Just over a week after hosting the 2026 Presidents Cup, Medinah Country Club will share how it manages disruption, access and the member experience around a major championship.

Molly Carroll, Vice President of Communications & Marketing at Ocean Reef Club, explains how the club uses member data, consistent storytelling and a deep understanding of its history to evolve its brand without losing what makes it distinctive.

Emory Patton, Director of Membership & Marketing at The Standard Club, explains why her social strategy favors real-time storytelling, a lean tech stack and human judgment over rigid calendars, automation and algorithms.

The Oaks Club spent two years rebuilding its website around what members wanted most: fast access to information.

At Sycamore Hills, Desert Mountain and Addison Reserve, three very different membership structures shape who can apply, who gets approved and how much control the club has over the process.

Now CMO of Concert Golf Partners, Bonnie Scoggins is putting her ideas about club identity to work across a portfolio built on preserving what makes each property distinct.

Kristen Laraia, Clubhouse Manager and Director of Membership & Marketing, has been at Gleneagles Country Club for over 18 years. She knows the membership well and knows that putting important club information in different formats can help reach more members.   Being a mandatory residential club, members pay into a package for cable and Wi-Fi.…

How one simple idea turned a club newsletter into a summer-long, interactive member engagement experience.

Membership changes and life transitions can reshape the club experience. Denise Saari explains why existing members often need the same guidance and support as those joining for the first time.

Director of Communications Abby Hoglund explains how consolidating navigation and refreshing the aesthetic helped the club transition away from an “information overload” to a modern digital identity.