Membership Marketing

Now CMO of Concert Golf Partners, Bonnie Scoggins is putting her ideas about club identity to work across a portfolio built on preserving what makes each property distinct.

Kristen Laraia, Clubhouse Manager and Director of Membership & Marketing, has been at Gleneagles Country Club for over 18 years. She knows the membership well and knows that putting important club information in different formats can help reach more members.   Being a mandatory residential club, members pay into a package for cable and Wi-Fi.…

How one simple idea turned a club newsletter into a summer-long, interactive member engagement experience.

Membership changes and life transitions can reshape the club experience. Denise Saari explains why existing members often need the same guidance and support as those joining for the first time.

Director of Communications Abby Hoglund explains how consolidating navigation and refreshing the aesthetic helped the club transition away from an “information overload” to a modern digital identity.

The traditional onboarding process doesn’t fit every member. Here’s how Addison Reserve CC tailors its welcome to younger members and families with a more personalized approach.

Most clubs have a process for welcoming new members. At Addison Reserve Country Club, that process begins well before closing day and is designed to help members feel connected from the moment they arrive.

The most significant project in Cincinnati Country Club’s history inspired a documentary that preserves the story behind the course redesign while helping members understand its lasting impact.

Branding isn’t something the marketing department owns. It’s something every department must deliver, says The Club at Olde Cypress’s Melissa Hansen.

Manasquan River Golf Club transformed the osprey from a logo into a club mascot and incorporated Ozzy into events, celebrations, and everyday member interactions.

Shadow Wood Country Club’s Danita Osborn believes many clubs focus too much on communication volume and not enough on communication value.

Justin Kuehn of Hampton Golf believes many clubs benefited from a seller’s market that masked weaknesses in sales process, pipeline visibility, and prospect management.

As member expectations evolve, Bonnie Scoggins, SVP of Marketing for Invited Clubs, explains why the strongest clubs start with a clear sense of identity.

The October 5–6 event at the University Club of Chicago will feature sessions on club branding, member communication, onboarding, engagement strategy, membership sales visibility, social media, and reputation management.

This year’s sessions will center on branding, communication strategy, social media, reputation management, and the evolving expectations surrounding the modern member experience.