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Muskegon CC Plans New, Rebranded Restaurant

By Rob Thomas, Contributing Writer, Club + Resort Business | September 15, 2021

The Muskegon, Mich. club will replace the former Se4sons Gastropub and rebrand it as an “upscale casual” dining venue that will be open to the public seven days a week while the rest of the club, which includes a 113-year-old Donald Ross golf course, will remain private. The restaurant’s capacity will expand from about 50 people to more than 200, as the renovations will reduce the size of the club’s event space to accommodate a larger seating area.

The owners of Muskegon (Mich.) Country Club are planning to replace the former Se4sons Gastropub, rebrand and open to the public seven days a week, MLive reported. Plans call for the restaurant to open in the spring of 2022.

“We’re moving into a different location in the building where from the bar and restaurant you’ll be able to see both the golf course and the lake,” said Craig Smith, Chief Operating Officer for the RedWater Collection.

The RedWater Collection, a group that operates golf clubs around West Michigan, purchased the Muskegon Country Club earlier this year. C+RB reported on the purchase at the time.

Redesigning the Se4sons Gastropub is the biggest change the new owners plan to make to the historic club, MLive reported.

“The private part of the club for the members will stay as is,” Smith said.

Established in 1908, the Muskegon Country Club is located on 130 acres of dunes between Lake Michigan and Muskegon Lake, MLive reported. An outdoor patio planned for the new restaurant will provide sweeping views of the lake and the 113-year-old golf course designed by golf course architect Donald Ross.

“From up there, you can see the entire lake and it’s really quite stunning,” Smith said.

The Se4sons Gastropub opened six years ago and offered the public an opportunity to experience the private country club, MLive reported. It remained closed through the 2020 and 2021 seasons due to the COVID-19 pandemic.

The new dining venue will quadruple the capacity of the Se4sons Gastropub from about 50 people to more than 200, Smith told MLive. Renovations will reduce the size of the club’s event space to accommodate the larger restaurant.

A banquet hall for weddings, parties and events will still be available to the public, MLive reported.

Smith described the vibe of the new restaurant as being “upscale casual” where people can dress up or show up in shorts, MLive reported.

“It’s chef-inspired and fresh food items all prepared from scratch,” Smith said. “I want to make it a little bit classy, yet I want to make it comfortable for everybody.”

RedWater started as Watermark Country Club in Grand Rapids 18 years ago and has been expanding its collection of golf clubs and restaurants for the past decade, MLive reported. The group owns five private and three public golf clubs across the region, including StoneWater Country Club, Sunnybrook Country Club, Thousand Oaks Golf Club, Watermark Country Club, Macatawa Golf Club, Ravines Golf Club and The Golf Club at Thornapple Pointe.

RedWater managed the Muskegon Country Club this summer and officially closed on the property on September 10,MLive reported. Smith said construction of the new restaurant is expected to start “very soon.”

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