Reef Capital Partners announced the launch of Reef Destinations, its collection of distinctive resort, club and residential properties united by iconic golf, irreplaceable locations and elevated hospitality.
The Reef Destinations portfolio currently includes:
- Marcella spanning Deer Valley East Village and Park City, Utah, which pairs direct ski access with mountain golf.
- Black Desert Resort in Ivins, Utah. A desert oasis of championship golf, pickleball and more.
- Cornerstone Club in Montrose, Colo., spanning nearly 5,000 acres of wilderness with a championship golf course.
- Cormont in Deer Valley East Village, Utah. A ski in/out resident with mountain views.
- Tributer Resort in Mineral, Va., along the shores of Lake Anna and offers an 18-hole course and world-class amenities.
- Sweetens Cove Golf Club in South Pittsburg, Tenn. Featuring a new course and property expansion to be completed in 2027.
- The Albion on Historic Main Street in Park City, Utah. Steps from Park City Mountain’s Town lift and blocks filled with galleries, restaurants and nightlife.
“For me, it starts with golf. That’s the anchor, the best golf in the world, with everything else at Reef Destinations built around it,” says Jared Lucero, CEO of Reef Capital Partners. “But what makes this worth doing is watching people actually experience it, the joy on their faces the first time they play a course we built or stay somewhere we created. Curating those moments for people is something I love doing. This isn’t about one project or one season. It’s about legacy, and about building places that make life better for the people who visit, the people who invest, and the communities that grow alongside us, and building them to last for generations.”
Reef is also introducing Reef 365, the experience engine that unites Reef Destinations and the people who call it home. Open to eligible investors, club members and property owners, Reef 365 offers preferred rates across participating destinations, priority access to Sweetens Cove Golf Club, and a year-round calendar of gatherings including the annual Reef Summit and Reef Cups, in addition to professional golf and pickleball tournaments.
Premier Members also gain access to Reef Houses, signature private residences at each destination. A dedicated Member Services team supports every member across the network, from planning a stay to unlocking what’s next.
“Reef 365 gives our members a way to experience the breadth of the Reef Destinations portfolio and enhances how people live, gather, and connect,” says Shane Smith, Chief Commercial Officer.
“It is the connective tissue of the Destinations portfolio, creating opportunities for our members to discover new places, deepen relationships, and engage with the Reef community throughout the year. From skiing, golfing, hiking, and boating to bespoke travel, exclusive events like the Summit, and refined dining experiences, Reef 365 gives members the freedom to experience more of what the portfolio has to offer, wherever they go.”
