Cliff Drysdale Management, a Troon Company, unveiled a refreshed brand identity that reflects the company’s expanded capabilities across racquet sports, club operations and hospitality. Effective immediately, the organization will sunset its public-facing Cliff Drysdale Tennis brand and move forward as Cliff Drysdale Management.
While Cliff Drysdale Tennis has served as the company’s public-facing identity since 2001, the organization has operated as Cliff Drysdale Management LLC for many years. Tennis will always remain at the heart of the company’s story and a central part of its business. At the same time, CDM’s work has expanded well beyond tennis to include every major racquet sport, along with food and beverage, aquatics, fitness, wellness, hospitality, programming, consulting, evaluations and other areas of club operations.
“This is an important milestone for our company, but it is also a very natural next step,” says Scott McCulloch, President and CEO of Cliff Drysdale Management. “Tennis is foundational to who we are and always will be. At the same time, our teams now support clubs and resorts across a much broader range of sports, amenities and operational needs. Cliff Drysdale Management better reflects the company we have become and gives us the right platform for where we are headed. Most importantly, the people, values and commitment to exceptional service that our partners know and trust are not changing.”
The refresh is not a reinvention of the organization as CDM’s leadership, associates, values and service standards remain unchanged. The company will continue to build on more than two decades of experience creating exceptional racquet sports and club environments while delivering customized solutions for facilities of all types.
In conjunction with the brand refresh, CDM has launched a redesigned website featuring the company’s expanded services, portfolio, insights and opportunities to work with its team.
