Club + Resort Business

  • Home
  • Course+Grounds
  • Design+Renovation
  • Food+Beverage
  • Golf
  • Management
  • Technology
  • Top Ranked
    • 2022 Top Ranked Racquet Facilities
    • 2022 Aquatics & Pools
    • 2022 Fitness & Wellness Centers
    • 2022 Culinary Experiences
    • Locker Rooms
    • Patios
    • Pro Shops
  • People
  • Resources
    • C+RB Playbooks
      • Culinary Playbook
      • Kitchen Equipment and Design Playbook
      • Maintenance Employees Playbook
    • Digital Issues
    • ECM Awards
    • FAQ
    • Leaders in Clubs + Resorts
    • Podcasts
    • Sponsored Content
    • 2022 Club + Resort Business Leadership
    • Videos
      • The Road Ahead/The Road Back
      • Unboxing Videos
    • Webinars
      • Membership Marketing Webinar Series

Who Knew Being Wait-Listed Could Be So Much Fun

By C&RB Staff | April 30, 2008

Being on the wait-list at The Granite Club doesn’t always mean you’re on the outside looking in.

With some members-to-be waiting as long as three years for a chance to join, the club, located in Toronto, decided to reward candidates for their extended interest, and patience, by inviting them to attend the Annual Family Festival of Lights that celebrates the club’s official start to the holiday season.

As Victorian carolers strolled through the club and a live pianist played in the lobby, attendees—300 of whom were candidates from the wait-list—enjoyed a fabulous, family-friendly buffet as they awaited the countdown to the lighting.

In addition to the financial benefits for the club (F&B revenues were nearly $3,000 higher than for a typical Friday night), candidates were thrilled to get an extended "inside look" at the club and be part of one of its most exclusive seasonal traditions. And as a result, they only became more eager to keep waiting for the chance to become full, year-round members.

 

Tell Us What You Think! Cancel reply

You must be logged in to post a comment.

Related Articles Read More >

A TikTok video showing a cocktail in a glass with ice
Champions Run Introduces Timely Communications with TikTok
Kids on a dock with a red kayak and colorful paddles
Private Club Tweens, Early Teens Tackle Adventures
Little girl sitting on blue pool float near water
CC of Virginia Makes Good Use of Retired Pool Floats
Bay Head (N.J.) Yacht Club Launches Rallying Cry for Members
Top Ranked Private Club and Resorts

C+RB Newsletter Sign Up

Club and Resort Chef

ClubandresortChef

Club + Resort Talks

July 28, 2022
Capstone Hospitality Helps Clubs Maximize Membership Opportunities
See More >

Club + Resort Business Digital Editions

Club & Resort BusinessBrowse the current issue and archived issues of Club & Resort Business in an easy-to-use, high-quality format. Bookmark, share and interact with the leading club and resort magazine today.



Club + Resort Business
  • About
  • Contact Us
  • Advertise
  • Submit Industry News
  • New Print Subscription
  • Manage Current Print Subscription
  • Email Newsletter Sign Up
  • Club + Resort Chef
  • Club + Resort Chef Association
  • Club + Resort Chef Recipes
  • Chef to Chef Conference

Copyright © 2022 WTWH Media, LLC. All Rights Reserved. Site Map | Privacy Policy | RSS

Search Club + Resort Business

  • Home
  • Course+Grounds
  • Design+Renovation
  • Food+Beverage
  • Golf
  • Management
  • Technology
  • Top Ranked
    • 2022 Top Ranked Racquet Facilities
    • 2022 Aquatics & Pools
    • 2022 Fitness & Wellness Centers
    • 2022 Culinary Experiences
    • Locker Rooms
    • Patios
    • Pro Shops
  • People
  • Resources
    • C+RB Playbooks
      • Culinary Playbook
      • Kitchen Equipment and Design Playbook
      • Maintenance Employees Playbook
    • Digital Issues
    • ECM Awards
    • FAQ
    • Leaders in Clubs + Resorts
    • Podcasts
    • Sponsored Content
    • 2022 Club + Resort Business Leadership
    • Videos
      • The Road Ahead/The Road Back
      • Unboxing Videos
    • Webinars
      • Membership Marketing Webinar Series