Fifty clubs have earned Top Ranked status through C+RB’s inaugural search for the industry’s best fitness and wellness facilities and programs.
“When people cold-call our club looking for a membership,” says the General Manager of a Pennsylvania club, “Fitness and tennis are now the two things I get asked about the most.”
In line with this observation, Club + Resort Business’ capital expenditures study, conducted at the end of 2020 about clubs’ spending plans for 2021 and coming years, also indicated that
developing fitness and wellness facilities and programs would continue to be a major priority. And C+RB’s news and feature coverage over the past few years has included reports of many impressive and elaborate new projects that have reflected the growing emphasis on fitness and wellness as a primary, in-demand amenity—an emphasis that not only continued uninterrupted, but was given even greater priority, as the pandemic created more interest in clubs as one of the only available places for safely controlled recreation and exercise.
All of this has only added to the timeliness and relevance of C+RB’s inaugural Top Ranked initiative for Fitness and Wellness. The following pages highlight the club and resort properties with the Top 50 Fitness and Wellness facilities and programs, as judged independently by a panel of General Managers from several of the industry’s top clubs.
The rankings reflect the judges’ scoring of submitted entries that included data on (where applicable): fitness and spa facility size, and the size of retail and/or food-and-beverage facilitiesrelated to fitness/wellness; average member usage, both on a monthly-visit basis and as a percentage of total membership; equipment value; classes and services offered; and staff size (both full- and part-time).
(As a concession to the disruptions caused by the pandemic in 2020, clubs were permitted to submit data that reflected their most recent typically active year or season.)
The entry process also provided the opportunity to present open-ended statements about why a club’s Fitness/Wellness facility deserved to be “Top Ranked,” and to submit photos, program brochures and other supporting materials.
The judges scored all entries on a 1-100 scale, assigning weights to the various aspects of the data and information submitted.
In addition to the profiles of the clubs that earned Top 10 rankings that are included in the April issue of C+RB, details about the fitness/wellness programs of all 50 Top Ranked properties will be presented throughout the month of April on www.clubandresortbusiness.com and in C+RB‘s daily e-newsletter.
C+RB’s Top Ranked program will continue throughout 2021 to recognize the “best of the best” in these other areas of club facilities and programs; contact firstname.lastname@example.org for more information about deadlines for entries and other information about the submission process:
• Top Ranked Racquet Facilities (entries in April, for publication in June issue of C+RB)
• Top Ranked Patios (entries in May, for publication in July issue)
• Top Ranked Golf Practice Facilities (entries in June, for publication in August issue)
• Top Ranked Pools and Aquatic Programs (entries in July, for publication in September issue)
• Top Ranked Locker Rooms (entries in August, for publication in October issue)
• Top Ranked Pro Shops (entries in September, for publication in November issue)
• Top Ranked Clubhouse (entries in October, for publication in December issue)