Harvey Silverman, co-founder of pay-by-the-hole app Quick.golf, refers to today’s golf industry as “golf’s millennial conundrum.” He says the industry has been fretting for some time that the Millennial generation isn’t playing in numbers even close to Baby Boomers. With that, golf’s participation rate and all businesses tied to it face a daunting future.
“We know that Millennials abhor the thought of spending six hours [home to home] to play a round of golf,” Silverman says. “Time is too precious, and instant gratification is fleeting. [This is why] we thought to give them another choice, another way to play the game would provide golf courses a new tool to attract Millennials [and others].”
Courses deploying Quick.golf gain another incremental revenue source while giving golfers another way to enjoy the game, according to Silverman. Golf courses offer Quick.golf at times when the first tee is wide open … not on Saturday mornings, but most likely late in the day/early evening.
“The average number of holes played is six, maybe 75-90 minutes,” Silverman says. “Millennials aren’t committing to a tee time and certainly aren’t willing to pay a full fee unless they get full value by playing every hole. Quick.golf pay by the hole is a more spontaneous decision, impulsive rather than planned. It’s why Quick.golf is a purely incremental revenue generator for courses and a lifestyle match for Millennials.”