The program administrator took first place in the NAPSLO Marketing Campaign Awards for its “Rest Insured” marketing and advertising campaign. The campaign, which promotes the company’s Suitelife program, included an email blast, advertising, and direct mail featuring a Godiva gift box as a “taste of the Suitelife.”
Venture Insurance Programs has taken first place in the NAPSLO Marketing Campaign Awards. This is the second award the program administrator received for its “Rest Insured” marketing and advertising campaign, which promotes its Suitelife program to hotels and resorts.
The “Rest Insured” campaign reflected the upscale branding of the properties served by Suitelife, while offering peace of mind through a specialized insurance program. The campaign included an email blast, advertising and direct mail featuring a Godiva gift box as a “taste of the Suitelife.”
Vertibrands, a full-service marketing agency specializing in program administrators and the insurance sector, created the campaign. NAPSLO Marketing Campaign awards are judged by the Insurance Marketing and Communications Association Showcase Awards creative judging team.
The award was presented to Michael Rogers, Executive Vice President Venture’s property unit, at the NAPSLO Annual Convention in San Diego. NAPSLO, the National Association of Professional Surplus Lines Offices, Inc. is a national trade association representing the surplus lines industry and the wholesale insurance distribution system.
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