Together these two organizations have successfully positioned USA Rice as the leading rice information resource for the foodservice industry.

The USA Rice Federation, global advocate for the U.S.-grown rice industry, is continuing its foodservice communications partnership with Marriner for a sixth year. Marriner Marketing, a full-service agency to the food, beverage and hospitality industries, started working with USA Rice in February 2006 after being chosen following a multi-agency competitive review. Together these two organizations have successfully created and executed a comprehensive initiative to position USA Rice and its MenuRice.com website as the leading rice information resource for the foodservice industry.

Communications efforts are designed to engage chefs, operators and culinary professionals and to highlight how U.S.-grown rice meets their menu needs for global cuisines, profitable ingredients, good-for-you items, flavorful meals, versatile dishes and USA-produced offerings. Marriner will continue to support the integrated program activities, which include proprietary research, advertising, events, segment promotions, restaurant and industry organization partnerships, educational tools, website enhancements and social media sharing, public relations and e-marketing.