After a personal skin cancer scare, professional golfer, Justin Thomas, launches high-performance, affordable suncare line, WearSPF, during Skin Cancer and Melanoma Awareness Month.
Not your traditional brand collaboration, the development of WearSPF is deeply personal to Justin. “My scare with melanoma was a real wake-up call for me and why I decided to partner with veteran consumer goods managers to launch WearSPF,” said Justin Thomas. WearSPF is a message on a bottle creating a call to action to wear sunscreen. Justin is on a mission to educate and encourage people of all ages to “apply, re-apply and go get checked.”
As a professional golfer, Justin has always relished the hard work that comes along with his career. The practice, the tournaments, all of which have resulted in some amazing experiences- PGA Tour victories, the FedExCup Championship, and being a part of Team USA via the Olympics, the President’s Cup, and the Ryder Cup. But these experiences have something in common besides being a source of pride – they all took place out in the sun.
In 2019, Justin’s dermatologist discovered a mole on his calf that turned out to be a melanoma. Fortunately, his melanoma was discovered early and was able to be surgically removed. It left him with a scar and a close call with a very serious disease. He is setting out to help change people’s awareness about prevention and ensure that they change their behavior and WearSPF.
“As a young athlete, I wish I had known to wear sunscreen all the time. I was lucky, we caught it early. Now I WearSPF AND ReapplySPF every 2 hrs. Y’all know I love competing but NONE of us can compete with the Sun. It’s the Sun!”
Learn more at www.wearspf.com.