The Royal Fox and The Grove Country Clubs in St. Charles and Long Grove, Ill., respectively, are working with Capstone Hospitality to create and implement initiatives to increase their membership levels. The Royal Fox CC has an 18-hole championship golf course, pool, outdoor spaces and dining options housed in a clubhouse, which is modeled after Thomas Jefferson’s home “Monticello.” The Grove CC has an 18-hole course and a variety of amenities that include dining options, a pool, tennis courts and a fitness center. “Our team will utilize our proven approach to membership growth to help these clubs stand out in a competitive area,” says Brian Friederichs, Founder and CEO of Capstone Hospitality.
The Royal Fox and The Grove Country Clubs in St. Charles and Long Grove, Ill., respectively, is partnering with Capstone Hospitality for the creation and implementation of new membership and marketing initiatives.
The Royal Fox Country Club offers a variety of amenities, including an 18-hole championship golf course, pool, outdoor spaces and dining options housed in a clubhouse, which is modeled after Thomas Jefferson’s home “Monticello.” New ownership announced plans to add state-of-the-art golf simulator lounges on property at both clubs. The Grove Country Club, formerly known as Hillcrest Country Club, also has an 18-hole course and a variety of amenities that include dining options, a pool, tennis courts and a fitness center. The Royal Fox and The Grove feature one of the only dual memberships in the greater Chicago area.
Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of The Royal Fox and The Grove facilities and current membership strategies and created an in-depth plan that addresses its unique goals and needs.
“Chicago is home to some of the greatest private clubs in the world, so with all the competition, it’s great to have a partner who can drive awareness of our exceptional clubs and attract the right types of members,” said Scott Feller, General Manager at The Royal Fox Country Club. “Capstone provides a complete turnkey solution that takes care of filling our membership pipeline so that I can concentrate on other operational needs.”
Capstone’s leader discussed the benefits of the partnership.
“The vision and investment by new ownership to provide immaculate amenities results in an outstanding and rare dual membership offering,” said Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our team will utilize our proven approach to membership growth to help these clubs stand out in a competitive area.”
Capstone’s team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy, and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone.
The company has partnered with more than 70 private clubs in the golf, tennis, resort, boating and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The process starts with a full analysis of the club and its membership, followed by a customized in-depth plan that addresses unique goals and needs. Next, a highly trained member of Capstone’s sales team seamlessly integrates into the club’s cultural fabric, executing on the strategic plan. This hands-on approach ensures that staff knows a client’s business inside-and-out and can adjust tactics as needed.
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