The ClubCorp property in Trophy Club, Texas, which also has the only golf course designed by Ben Hogan, will upgrade its course named for LPGA legend Kathy Whitworth with more than $1 million in improvements that will include new Tifeagle greens, new TifTufBermuda on all tee boxes, and irrigation system enhancements. ClubCorp also announced that Robert Morse has been promoted to President, adding to his current title of Chief Operating Officer.
Trophy Club Country Club, a ClubCorp property in Trophy Club, Texas has announced an extensive golf course improvement project of more than $1 million that will include upgrades to the greens, tee boxes and irrigation system to revitalize its Whitworth Course, named for LPGA legend Kathy Whitworth.
Trophy Club CC is the home club to Whitworth, whose more than 20-year career in the LPGA led to 88 wins and an all-time record wins for both men’s and women’s U.S. tours.
Features and amenities of the new Whitworth course will include:
- New Tifeagle greens built to their original size and design
- New TifTuf Bermuda on all tee boxes in the expanded hitting area
- Enhanced playability through irrigation improvements
“Our goal is to create a more vibrant golf program that attracts players of every skill level,” said General Manager Tim Rowe. “This project is going to breathe new life into our Whitworth course and give members an even better golf experience. But just as importantly, it will allow us to create a more robust calendar of fun, social events that center around the golf programming. We want the members to come for the golf but stay for the fun, friendships and sense of community.”
Amenities at the Trophy Club CC also include the only golf course in existence designed by Ben Hogan, as well as a clubhouse offering both upscale and casual dining; elegant private event spaces; an indoor golf lounge; fitness center; eight hard, lighted outdoor tennis courts; and a junior Olympic-size swimming pool.
“The members are very excited about all the improvements,” said Drew Curtis, Chairman of the club’s Board of Governors. “There has always been a sense of pride and community among the members, and I expect that will grow even stronger as we all take advantage of the newest golf features.”
When asked about the course renovation, Whitworth herself said, “I am really looking forward to the reopening of the Whitworth course. The changes are phenomenal, and now that the greens are being brought back to their original size, I might hit a few more. Congratulations to all who have made this event and renovation possible. I have been working on my game, so I am ready.”
ClubCorp also announced that Robert Morse has been promoted to the role of President, adding to his current title of Chief Operating Officer. In his expanded role, Morse will provide strategic leadership over all day-to-day club operations, with a continued focus on elevating the total member experience through improved quality in products, service and programming.
Morse joined ClubCorp as COO in January of 2019, bringing unique insights as an accomplished hospitality executive with more than 30 years’ experience in the industry and as a longtime member of various private clubs throughout his career.
Prior to joining ClubCorp, Morse served as President of Hospitality for Caesars Entertainment Corporation in Las Vegas, where he was responsible for development, implementation and execution of Caesars Entertainment’s hospitality strategy throughout the company’s network of resorts. He also oversaw all initiatives related to hotels, food and beverage, meeting and convention sales, domestic and international development, design and construction, revenue management, attractions and retail.
Morse previously served as COO of the Americas at Intercontinental Hotels Group (IHG) in Atlanta, where he led the operations activities for franchised and managed hotels across all of IHG’s brands in the Americas region. His experiences during his successful career in the industry include executive operations positions managing sales and marketing, human resources, information technology, hotel accounting, design and construction and the opening of new properties.
Morse holds a Bachelor of Science in Hotel and Restaurant Administration from the University of Massachusetts.
“Bob hit the ground running with immediate impact when he joined ClubCorp less than two years ago,” said David Pillsbury, ClubCorp CEO. “He has shown exceptional leadership with his hospitality expertise, fresh insight into the private club industry and relentless pursuit in enhancing the member experience.
“Bob also has led the charge on navigating our clubs through the impact of COVID-19 and instilling business practices and preventive measures to ensure a safe and welcoming environment for our members,” Pillsbury added. “We are also eager to grow our premium club portfolio through acquisitions, leases, and management services. I feel confident in Bob’s ability to lead ClubCorp in its next stage of growth.”
“We have an opportunity to deliver extraordinary lifestyle experiences that appeal to our diverse membership with golf, tennis, dining, wellness and unique programs and events as our anchors,” said Morse. “I look forward to building upon our progress toward operational excellence while implementing our strategies to continue improving member experiences throughout our clubs.”