The arrangement brings together two major management companies at the central Wisconsin resort destination—Troon, which acquired Cliff Drysdale Tennis in July 2018, and KemperSports, which has managed Sand Valley since its inception. Sand Valley boasts 15 grass courts, making it one of fewer than 10 public grass-tennis facilities in the U.S.
Cliff Drysdale Tennis (CDT) has been selected to manage tennis operations at Sand Valley, the destination resort property in Rome, Wis.
Club & Resort Business featured Sand Valley as the cover feature of its October 2018 issue.
Located on nearly 9,000 acres of land, Sand Valley sits in the sand dunes of central Wisconsin. The property features three golf courses—the Sand Valley course, designed by Bill Coore and Ben Crenshaw, which opened in 2017, and Mammoth Dunes, designed by David McLay Kidd, which opened in 2018. The Sandbox, a 17-hole par-3 course, also opened in 2018.
Sand Valley’a tennis facility includes 15 grass tennis courts, making it one of fewer than 10 public grass tennis facilities in the United States and the first of its kind in the Cliff Drysdale Tennis portfolio.
“We have been testing the grass-court concept at Sand Valley since 2016,” said General Manager Glen Murray. “Watching the reactions to how much fun it is to play tennis on grass courts surrounded by sand dunes has led us to want to share this unique experience with the world of tennis.”
The tennis program at Sand Valley will be in operation from June through August, and will feature daily clinics, lessons, special events and tournaments. Additionally, CDT will host two themed adult camps throughout the summer that focus on key aspects of the classic grass-court style of play, such as the serve and volley.
An announcement of a new Director of Tennis for the property will be made soon, CDT and Sand Valley said.
Cliff Drysdale Tennis was founded in 2001 by International Tennis Hall of Famer Cliff Drysdale and partner Don Henderson, as a firm that is dedicated to growing the game of tennis and that strives to develop, promote and teach new programs that bring more tennis to more people.
In July 2018, Troon acquired CDT. CDT’s involvement at Sand Valley will thus bring together two influential sports-management companies—Troon and KemperSports, which has managed Sand Valley since its inception.
“We’re honored to be the tennis operator at Sand Valley, a truly unique location for our company,” said Henderson, who now serves as CEO of Cliff Drysdale Tennis. “Combined golf and tennis facilities make for ideal sporting destinations. We look forward to encouraging travel to Sand Valley and making it one of the premier tennis locations in the Midwest.”
Sand Valley also offers unique lodging catered to the traveling sportsperson, as well as three on-property restaurants, more than 100 miles of hiking and biking trails, and two boutique residential communities.
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