The Toro Company announced three new product lines, as well as ongoing partnerships and a dedicated Twitter account at the event held in San Antonio.
At the Golf Industry Show in San Antonio, held February 21-26, The Toro Company made multiple announcements:
- The company introduced its new universal, bi-directional groomer product line, which offers three drive modes: forward rotation, counter rotation and neutral. The quick implement change-out feature on the new universal groomer provides the technician with a simple solution for switching attachments. These combined features allow superintendents to tailor their turf maintenance practices depending on conditions and seasons. Additionally, the symmetrical design of the bi-directional groomers accommodates either left or right hand drive. The new Toro groomers are standardized to fit the Dual Precision Adjustment (DPA) greens mower cutting units, as well as 5- and 7-inch diameter Reelmaster® DPA cutting units, to help superintendents customize their mowing experience according to changing needs.
- Toro has added the Reelmaster® 5010-H hybrid fairway mower to its commercial mower lineup, offering the industry’s first and only fairway mower with a true hybrid drive system. Toro’s exclusive PowerMatch™ Technology delivers the power for flawless fairway playing conditions, delivering over 40 horsepower on-demand for climbing steep hills, verticutting, scalping or to support other peak load situations. Three years of real-world field testing have proven not only that the Reelmaster 5010-H has the power to perform in the most rigorous golf course conditions, but it also saves significant time and money. In short, the Reelmaster 5010-H fairway mower is a true “game-changer”.
- Toro has also introduced an all-new GPS-equipped sprayer to the commercial equipment marketplace, which is expected to be available in the summer of 2015. The innovative GeoLink™ system will be available for the Toro® Multi Pro® 5800 initially, with plans to offer it for a broader range of Toro sprayers in the future. Toro has partnered with Topcon Positioning Systems, a world leader in precision measurement and positioning systems, to provide the all-new GPS spraying solution.
- The company also launched a dedicated Twitter account with the aim of delivering information, providing support and connecting with end-users of Toro® golf equipment and irrigation solutions. Golf course professionals that follow Toro will receive turf maintenance and irrigation tips, product news, accessory information, video links, event details, testimonials, content from Toro’s subject matter experts, and much more. Toro plans to use the popular social media tool as another avenue to provide support to end users that have questions about their products or services. While The Toro Company has utilized social media platforms like Facebook, LinkedIn and Twitter for years, the new @ToroGolf Twitter feed will be distinctly geared towards providing golf course professionals with relevant content to their needs and interest.
- Toro is extending its long-standing partnership with The First Tee, becoming a Trustee level supporter of the nonprofit organization. The relationship between Toro and The First Tee began shortly after the youth development organization was founded in 1997. The First Tee aims to positively impact the lives of young people from all walks of life by providing educational programs that build character, instill life-enhancing values and promote healthy choices through golf. Among The First Tee Nine Core Values emphasized in all of their programs are integrity, respect, and perseverance.
- The Environmental Institute for Golf, the philanthropic arm of the Golf Course Superintendents Association of America (GCSAA), received a $50,000 grant from Toro for the continued support of Rounds 4 Research in 2015 to help further turfgrass research at local universities. With this recent contribution, Toro has donated $150,000 to the program over the past three years. Rounds 4 Research is a program designed to address a critical shortage in turfgrass research funding by auctioning donated rounds of golf online. The program allows GCSAA chapters and turfgrass foundations to participate as fundraising partners and direct the proceeds from auctioned rounds to specific projects that will have the most significant impact in their local areas. Since its launch in July 2012, Rounds 4 Research has raised nearly $320,000. The 2015 auction will be held from June 8-21.
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