C+RB’s inaugural Awards for Kids’ Amenities recognize Champions Run for its “Super Secret Hotline” that kids call to win a free ice cream treat; and Horseshoe Bay Resort, which provides old-fashioned viewfinders that kids use as their menus.
The December 2019 issue of Club + Resort Business features the 2019 Innovation Awards, recognizing club and resort properties that have conceived and implemented concepts that have paid real dividends in the form of enduring member and guest satisfaction and loyalty.
These properties were recognized for innovative achievement in the Kids’ Amenities category:
Champions Run in Omaha, Neb. keeps kids engaged (and parents happy) with its “Super Secret Hotline” feature during the summer season. A top-secret, old-school landline phone is strategically hidden each day around the pool, tennis and fitness facilities. Anyone who finds the phone is prompted to dial a specific number that directs them to the pool cafe.
Employees working in the cafe answer the super-secret hotline with a scripted message that gives callers random tasks to complete—such as “Run up to the top of the swimming-pool slide and yell, ‘I am the king of Champions Run!’”
Those who complete the tasks are then rewarded with a free ice cream treat at the pool cafe.
At the Horseshoe Bay Resort in Horseshoe Bay, Texas, Chef Richard Garcia, who is also Vice President of Culinary for Crescent Hotel & Resorts, reports that giving younger diners old-fashioned viewfinders, so they can click through pictures of what’s available, is “how we kids menu” at the property’s Waterfront Bar & Grill.