C+RB’s inaugural Awards for Design & Renovation recognize Bear Lakes CC for the dramatic transformation of its existing clubhouse on the same footprint, and The Reserve Club for the entirely new collection of art that it sourced and installed when renovating its clubhouse; the artwork generated so many comments that a special reference booklet was created.
The December 2019 issue of Club + Resort Business features the 2019 Innovation Awards, recognizing club and resort properties that have conceived and implemented concepts that have paid real dividends in the form of enduring member and guest satisfaction and loyalty.
These properties were recognized for innovative achievement in the Design & Renovation category:
Bear Lakes Country Club in West Palm Beach, Fla. is located near a major urban setting with a robust and competitive restaurant market. While the club is known for its 36 holes of golf designed by Jack Nicklaus, it also wanted to entice its members to stay on property and enjoy their dining experience.
The club partnered with the architectural firm of Peacock + Lewis to create a dramatic transformation of its existing clubhouse on the same footprint. The Lakeside Grille, originally an outdoor, awning-covered sunken event patio with precast concrete balustrades, was raised to the same height as the main dining room and given a permanent roof and new glass enclosure, to offer expanded air-conditioned seating with panoramic views of the golf course.
This new indoor/outdoor grille was designed with retractable glass walls to engage the lake and golf course beyond. A new gathering bar was located at one end, for after-golf and pre-function cocktails.
Bear Lakes’ locker rooms were also reconfigured to create a gathering space for lounging and card playing. And the kitchen was expanded and reconfigured for efficient production and delivery of cuisine to the new food-and-beverage venues.
The new and improved venues, combined with new marketing and promotional initiatives, has helped Bear Lakes increase participation in monthly member events by an average of 65 percent. Food-and-beverage sales increased by 35 percent, and 90 new memberships were sold since the club reopened in November 2018.
For the recent clubhouse renovation of The Reserve Club in Indian Wells, Calif. (“The Reserve Club Puts New Muscle On Its Bones,” C+RB, February 2019), an entirely new collection of art was sourced and installed. The art was so spectacular and attention-grabbing, and generated so many questions from members, staff and guests about the artists, origins and sources of the pieces, that a special reference brochure was created and made available on site and to the membership. The brochure includes images of each piece, its title, where it is located in the clubhouse (“Hallway Across from Front Desk”), the size and medium used, and the names and background information of the artists, some of whom were Reserve Club members.