The Naples, Fla. property had just secured approval for the first phase of its ambitious five-year facilities master plan when the pandemic arose. In this episode of C+RB’s video series, President Ron Drapeau and CEO Ryan Cozzetto outline why and how Wyndemere has continued to advance the project, already completing an initial phase that has added croquet, pickleball and bocce facilities to meet soaring demand for those activities. Construction is now set to begin for new casual-dining amenities, a resort pool enhancement, and a new 20,000-sq. ft. Fitness and Wellness Center with spa and salon services.
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties have met the challenges posed by the pandemic and found new and innovative ways to boost business levels and return to full operation.
In the highly competitive Naples, Fla. market, if a club is not continually making improvements, it’s falling behind, says Ron Drapeau, the current President of Wyndemere CC. In this episode, Drapeau and CEO Ryan Cozzetto, CCM, outline how Wyndemere has continued to advance its ambitious $21 million, five-year facilities master plan, the first phase of which was approved by the membership just before the start of the pandemic.
While there was consideration of delaying construction by one year, maintaining the course has put Wyndemere “in the best possible position to move forward,” Drapeau says, and by doing so, new-member sales and inquiries “have never been stronger,” as the project has “played a big role in generating a great amount of excitement surrounding the future” of the club.
An initial phase of the project, completed at the end of 2020, has added croquet, pickleball and bocce facilities and helped to meet soaring demand for those activities. The new croquet lawn, Cozzetto notes, now keeps members on site, when previously 100 had been using a facility less than a mile away.
Construction will begin in April for the next part of the project, which will include new casual-dining amenities, a resort pool enhancement, and a new 20,000-sq. ft. Fitness and Wellness Center with spa and salon services, almost tripling the space that Wyndemere has operated for fitness and wellness amenities. Completion of the entire first phase of Wyndemere’s five-year plan is on track to be completed by January 2022.
(Viewing time: 12 minutes)
Previous episodes of “The Road Back” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature a club’s success in adapting its membership strategy to attract more of the work-from-anywhere, under-40, tech-savvy demographic; a unique new event organized by four clubs that share a same anniversary milestone; and an historic club’s remarkable response after a disastrous structural collapse in its clubhouse.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact editor@clubandresortbusiness.com.
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