From the moment the coronavirus outbreak forced Greenwich (Conn.) Country Club to close on March 13, General Manager Keith Armstrong and his staff began to identify and document best practices and principles that would not only address immediate safety concerns, but also serve as a roadmap for how to ensure proper member/team interaction as a return to operations began. The initiative quickly grew into a collaborative effort, “The Visionary Project,” that has now involved over 4,000 hours of research and input from over 50 clubs and 100 club managers, to produce a comprehensive, 132-page guide for all aspects of the club business. In this episode of C+RB’s video series, Armstrong describes how “The Visionary Project” will continue to evolve as an essential part of post-pandemic club management.
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
This episode looks at “The Visionary Project,” a collaborative effort to identify and document best practices and principles for not only addressing immediate safety concerns as clubs responded to mandated closings and restricted operations, but also to serve as a roadmap for how to operate and ensure proper member/team interaction as business returns. The initiative has now grown to involve over 4,000 hours of research and input from over 50 clubs and 100 club managers, and has produced a comprehensive, 132-page guide for all aspects of the club business (view the full document here: https://s3.amazonaws.com/NewsletterFiles/Visionary_Project_2020_FINAL.pdf).
Keith Armstrong, General Manager of Greenwich (Conn.) Country Club, spearheaded the creation of The Visionary Project. We talk with him here about how it’s become a “living” initiative that promises to take hold as a permanent and important blueprint for clubs around the country to use as they adapt their operations to serve members and guests safely and effectively, while also providing the proper conditions and protection for their staffs.
(Viewing time: 9 minutes)
Previous episodes of The Road Back series can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how clubs are successfully hosting golf tournaments while maintaining CDC guidelines; expanding effective new communications strategies that were developed out of necessity because of the pandemic’s restrictions; putting a new emphasis on branding as critical to long-term recovery strategies; and more.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact [email protected].