The California club’s latest addition features two hitting bays and a Full Swing simulator, and will allow the golf staff to offer enhanced instruction and state-of-the-art club fitting to members. A stocked bar and games such as Zombie Tag on the simulator offer additional entertainment options for non-golfers as well. The new facility, named for Callaway Golf’s Richard C. Helmstetter, creator of the Big Bertha driver, “checks” all the boxes, says Club President Gerry Douglas, and will help the club broaden its appeal.
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
In this episode, Matt Kilgariff, Director of Player Development at The Bridges in Rancho Santa Fe, Calif., walks us through the club’s latest addition—the Richard C. Helmstetter Performance Centre. With two hitting bays—one that opens out to the driving range and the other featuring a Full Swing simulator—golf staff at The Bridges can now offer enhanced instruction, as well as state-of-the-art club fitting to its members. A stocked bar and games such as Zombie Tag on the simulator offer additional entertainment options for golfers and non-golfers alike.
Club President Gerry Douglas says the Centre “checks all the boxes” and will help The Bridges move beyond just golf and towards what clubs need to provide going forward, to keep current members happy and broaden their appeal to prospective members.
(Viewing time: 12 minutes)
Previous episodes of “The Road Back” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how clubs are including consideration of their suppliers in their recovery strategies; expanding effective new communications strategies that were developed out of necessity because of the pandemic’s restrictions; successfully hosting golf tournaments while maintaining CDC guidelines; and more.
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