In this episode of C+RB’s video series, Chris Card, President of two private golf communities that operate in opposite seasons—The Grand Harbor Golf & Beach Club in Vero Beach, Fla. and The Club at New Seabury in New England, on Cape Cod—discusses the lessons learned from guiding both properties through the year that stand to establish a number of new best practices.
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
In this episode, we get insights from Chris Card, President of two private golf communities that operate in opposite seasons—The Grand Harbor Golf & Beach Club in Vero Beach, Fla. and The Club at New Seabury in New England, on Cape Cod. The timing has actually worked out well this year for New Seabury, coming on the heels of a total of $20 million in golf course, clubhouse and facility renovations that Card says has contributed to “booming” membership and property sales, as well as increased usage from current members who have not had to commute to work in Boston or other cities. But ramping up the Florida club for a new season has brought new challenges.
Card outlines how his experiences with both properties this year have presented lessons that stand to permanently alter long-standing practices. “This has taught me and my senior leadership teams that we don’t have all the answers and that it’s OK to reach out for help,” Card says. “It’s OK to call your fellow managers to find out some new best practices. You might be good, but you can always get better.”
(Viewing time: 10 minutes)
Previous episodes of “The Road Back” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how one club has pivoted its popular racquet program to overcome the hurdles posed by COVID-19 restrictions; how another has maintained momentum and found new paths to success, even without a golf course and the ability to benefit from the golf boom; and how a property has developed expanded and effective new communications strategies out of necessity because of the pandemic’s restrictions.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact email@example.com.