Club + Resort Business, Club + Resort Chef and the Club + Resort Chef Association kick off a new video series, to provide fresh insights into how club and resort properties are meeting the challenges posed by the pandemic.
“The Road Back,” a new video series from Club + Resort Business, provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
In this episode, we talk with Laura Hill, Membership Director of Eagle Creek Golf & Country Club in Naples, Fla., about how her club has turned to some different marketing approaches to continue to sell memberships, even with social-distancing restrictions in place that have made it difficult to provide tours of the property in the usual way.
(Viewing time: 7 minutes)
In upcoming episodes, we’ll find out how clubs are holding membership interviews and Board meetings via Zoom; reshaping programming in fitness, F&B and other member services/activities to fit with reopening requirements; successfully hosting golf tournaments while maintaining CDC guidelines; and more.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact [email protected].