In this episode of C+RB’s video series, Fitness Director Brian Coker and Program Manager Ashley Lane—who created an eight-week training regimen to help participants prepare for a pair of intraclub swim, bike and run triathlons—describe how the races were planned and executed safely, and how momentum has been built for even bigger versions in coming years.
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
The Club at Keowee Key in Salem, S.C. likes to hold big events each quarter, according to Fitness Director Brian Coker, to encourage members to actively experience the full benefits offered by the community and property. Neither the pandemic nor Tropical Storm Zeta could stop the staff from expanding previous triathlon events to hold two races this year—combining swimming, stationary bike rides and distance runs—that gave members extra opportunities to break out of COVID confinement.
In this episode, Coker and Program Manager Ashley Lane—who created an eight-week training regimen to help participants prepare for the race—describe how the triathlons were planned and executed safely, and how momentum has been built for even bigger versions in coming years.
Along with Communications Director Cindy McKean, the event was publicized in the club’s monthly “newspaper,” a weekly newsletter and on TVs throughout the clubhouse. Lane also trumpeted the event via brochures and with a large banner on property. Unlike last year where spectators gathered shoulder-to-shoulder to cheer on the participants, COVID protocols kept them outside, socially distanced. Stationary bikes used for the second leg were also moved outside.
The club is already planning the next triathlon for 2021, and with the global pandemic (hopefully) in the past, the only change Coker and Lane might make would be moving it up on the calendar—the air temperature was a chilly 42 degrees when the competitors entered the property’s lake (where the water was a much more accommodating 74 degrees) for a 500-meter swim this October.
(Viewing time: 12 1/2 minutes)
Previous episodes of “The Road Back” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature one club’s innovative approach to boosting employee morale through a creative breakroom concept, while another club transformed its driving range for winter practice and play, and more.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact email@example.com.