The Club at Mediterra in Naples, Fla. has made $55 million in capital improvements since the start of 2016 and completed the second phase of a major clubhouse renovation at the end of 2019. In this episode of C+RB’s video series, General Manager/COO Carmen Mauceri and Director of Marketing & Membership Max Passino Deboer describe how enhancements to an already-strong outdoor dining offer have helped the club stay active even while operating under pandemic-imposed restrictions. The renovation also installed smart technology and special resources to keep the club’s staff engaged and working efficiently. With an extra emphasis on staff appreciation and personal growth, Mauceri says, “We’ve been able to maintain a sense of normalcy in an uncertain world, so it doesn’t feel like work and feels more like home.”
“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and start their return to full operation.
This episode looks at how The Club at Mediterra in Naples, Fla. has sustained momentum and positioned itself well for upcoming seasons, even while operating in a state that has seen high numbers during the coronavirus outbreak. Mediterra has made $55 million in capital improvements since the start of 2016 and completed the second phase of a major clubhouse renovation at the end of 2019. General Manager/COO Carmen Mauceri and Director of Marketing & Membership Max Passino Deboer describe how enhancements to an already-strong outdoor dining offer have helped the club stay active, with 100-plus covers a night, even while operating under restrictions requiring limited, socially distanced capacity.
Mediterra also devoted extra attention through its clubhouse renovation to staff facilities and resources, including an extensive Learning Library with smart chairs and a “Know Your Stuff” hallway, all designed to help “foster education and personal growth and progress,” Mauceri says. The extra emphasis on providing state-of-the-art technology and a full complement of staff amenities has helped the club operate in a more streamlined and efficient fashion—but just as importantly, Mauceri says, it’s conveyed a sense of appreciation, connection and engagement that’s helped the club “maintain a sense of normalcy in an uncertain world, so it doesn’t feel like work and feels more like home.”
(Viewing time: 13 minutes)
Previous episodes of The Road Back series can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature more examples of how clubs have successfully pursued renovations and improvement projects during the pandemic; look at how clubs are putting a new emphasis on branding as critical to their long-term recovery strategies; and highlight the details of expanded and effective new communications strategies that were developed out of necessity because of the pandemic’s restrictions.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact [email protected].
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