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The Road Back: Creating New Buzz with “The Hyve” Breakroom at Wycliffe G&CC

By Joe Barks | December 11, 2020

Wycliffe Golf & Country Club in Wellington, Fla. had plans in the works for several years to upgrade its employee breakroom, which needed to be tripled in size to properly serve its growing staff. The club decided to accelerate the breakroom project while operations were slowed by the pandemic. In this episode of C+RB’s video series, General Manager/COO Rob Martin describes how “pride and ownership” was created through employee input for the new space, 85% of which was constructed by Wycliffe’s talented in-house Engineering department, and how further excitement was built through a name-the-room contest that drew a strong staff response.

“The Road Back” video series from Club + Resort Business provides fresh insights into how club and resort properties are meeting the challenges posed by the pandemic and finding new and innovative ways to boost business levels and return to full operation.

This episode highlights the development of the impressive new employee breakroom at Wycliffe Golf & Country Club in Wellington, Fla. Plans had been in the works for several years to upgrade the breakroom, which needed to be tripled in size to properly serve Wycliffe’s growing staff. After completing $18 million in facility renovations (Club + Resort Business, April 2020), Wycliffe decided to accelerate the project while operations were slowed by the pandemic.

General Manager/COO Rob Martin, CCM, CAM, describes how “pride and ownership” was created through employee input for the new space, 85% of which was constructed by Wycliffe’s talented in-house Engineering department. Further excitement was built through a name-the-room contest that drew a strong staff response and led to the final selection of“The Hyve,” which mirrors the new brand (“Thryve”) of Wycliffe’s renovated Spa & Fitness Center and also fits, Martin notes, “how our breakroom should feel like a home or haven where we all congregate with our worker community, like a beehive.”

The breakroom project “has been key to keeping employees in the right mindset,” Martin adds. “We felt it was right to double down on it during these tough times, and it’s provided a shot in the arm that’s helped us boost morale going into a new season. The staff’s positive feedback has been overwhelming.”

(Viewing time: 7 1/2 minutes)

Previous episodes of The Road Back series can be viewed at https://clubandresortbusiness.com/category/the-road-back/

Upcoming episodes will highlight how one club has transformed its driving range for winter practice and play, and another club’s revival in 2020, including the reinstatement of initiation fees, installation of new pickleball courts and a complete staff makeover, despite the added challenges brought by the pandemic.

If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact editor@clubandresortbusiness.com.

About The Author

Joe Barks
Joe Barks

Joe Barks is the Editor of Club & Resort Business magazine, working out of Wayne, Pa. (suburban Philadelphia). He has been covering the club and resort industry since the launch of C&RB in April 2005 and during that time has written cover-story profiles of over 150 club and resort properties, as well as many additional articles about specific aspects of club management and profiles of leading club managers. Barks has been a writer and editor for specialized business publications for over 40 years, covering a wide variety of industries and professional disciplines over the course of his career. He is a four-time winner of Jesse H. Neal Awards from the American Business Press, known as the “Pulitzer Prizes” for industry trade publications. He has also been a freelance contributor to many leading national consumer and business publications, and served as Marketing Manager for the Hay Group, a leading worldwide management consulting firm. He is a graduate of the University of Pennsylvania.

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