In this episode of C+RB’s video series, Baltimore (Md.) Country Club’s Director of Fitness & Wellness, Janine Rich-Scarlett, and Head Golf Professional Nick Cannon discuss how the club has co-mingled its golf and fitness programs to boost the fitness and flexibility of golfing members—leading to more (and better) golf being played.
“The Road Ahead” video series from Club + Resort Business highlights how clubs are moving forward to create successful new programs, events and amenities and enhance the member experience.
This episode highlights how Baltimore (Md.) Country Club has co-mingled its golf and fitness programs to boost the fitness and flexibility of its golfing members.
The inter-department collaboration actually began a few years ago with a SuperSpeed clinic that stemmed from a TPI conference, and now Director of Fitness & Wellness Janine Rich-Scarlett and Head Golf Professional Nick Cannon have joined forces to ramp up the program.
“When I was hired here as the Head Golf Professional, one of my tasks was to work with fitness and get a fitness/golf collaboration going—or take it to the next level,” Cannon says. “And I felt we’ve done a great job of that, especially during COVID—with people playing a lot of golf this past year and continuing to play, we’ve learned that taking care of their bodies is very, very important.”
When COVID hit, Rich-Scarlett saw the importance of keeping fitness at the forefront, so she and her team conducted a lot of “Facebook Live” sessions to offer virtual personal training, as well as other virtual classes.
“I had a wonderful group-exercise team as well as our personal training staff, so we continued some of our programs, including ‘Alignment Yoga for Golfers’ and a Pilates Reformer class for golfers,” she says.
“We also have a Health, Wellness and Life coach who’s been offering some wellness and nutrition information for our membership that includes not only what they need to do as far as working with the golf pro and preparing their bodies on the fitness side to play, but also on the whole mind, body, and spirit side with nutrition and hydration and how to maintain everything out on the golf course,” Rich-Scarlett adds.
Early returns for Baltimore CC’s combined golf and fitness programming have been favorable, the staff reports. And while golf is currently the focus, Rich-Scarlett says other areas of the club, including racquet sports and aquatics, will be seeing similar interdepartmental collaborations as those seasons occur.
“We’ve seen a fair amount of members who are playing the best golf they’ve ever played in their life,” Cannon says. “And from what I gather, I see more people getting hurt now when they go out West skiing than they do playing golf.”
(Viewing time: 14 minutes)
Watch episode now:
Previous episodes of “The Road Ahead” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how clubs are achieving growth through a variety of strategies tailored to the specific needs of their properties, markets and target demographics.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Ahead,” contact firstname.lastname@example.org.