In this episode of C+RB’s video series, Bill Jankowski, General Manager of Cattail Creek Country Club in Glenwood, Md., discusses how the club provided members with a pair of options for a renovation project: invest $3 million into deferred maintenance—electric, plumbing, roofing—or spend $6 million for all the “bells and whistles.” Members enthusiastically chose the latter and will soon enjoy new casual and formal dining choices, an expanded bar with an indoor golf simulator, a brick patio, new locker rooms, and a youth activity center.
“The Road Ahead” video series from Club + Resort Business highlights how clubs are moving forward to create successful new programs, events and amenities and enhance the member experience.
This episode highlights how Cattail Creek Country Club in Glenwood, Md. gave members a pair of options for a renovation project: Invest $3 million into deferred maintenance—electric, plumbing, roofing, or spend $6 million for all the “bells and whistles.” An 85% approval of the larger project got the club to the point where it is now—”knee deep in construction,” says General Manager Bill Jankowski.
The renovation is geared toward the club’s growing—and family-oriented—membership base.
“We’re growing exponentially, and we’re getting younger at the same time,” says Jankowski.
With a scheduled completion date of August 1, members will soon enjoy new casual and formal dining choices, an expanded bar with an indoor golf simulator, a brick patio, new locker rooms, and a youth activity center.
Located just outside the club-rich Washington D.C. Beltway, Jankowski says Cattail Creek goes beyond the norm to offer members something they can’t get from other private clubs.
“Part of it is the quality of the amenities and the type of amenities that we offer,” he says. “We’re always trying to raise the bar and offer a little something extra. We want our members to come down that driveway and just be able to relax.
“We also want to make it a one-stop shop, with the little things we can do to really elevate the experience of our amenities,” Jankowski adds. “So we’re always thinking about ways to try to generate another trip to the club. We even offer a weekend car-washing and mobile detailing service.”
(Viewing time: 11 minutes)
Previous episodes of “The Road Ahead” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how a club turned the disappointment of having to close its driving range during the shutdown into a “winning moment” by creating a popular new temporary and safe short-course alternative. And how the new Quicksands short course at Gamble Sands Golf Club in Brewster, Wash. is joining the property’s popular David McLay Kidd championship layout and Cascade Putting Course to form a trifecta of golf options.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Ahead,” contact email@example.com.
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