In this episode of C+RB’s video series, Adam Kushner, General Manager/COO of the private golf community in Bluffton, S.C., describes how the club is making special efforts to build on the momentum from an “extremely successful” 2020 and provide memorable new experiences for members, while it also begins construction for $5.1 million in facility improvements that will enhance the full appeal of all that the property and its two Tom Fazio-designed golf courses have to offer.
“The Road Ahead” video series from Club + Resort Business highlights how clubs are moving forward to create successful new programs, events and amenities and enhance the member experience.
This episode features how the Berkeley Hall Club, a private golf community in Bluffton, S.C., is making special efforts to build on the momentum from what General Manager/COO Adam Kushner describes as an “extremely successful” 2020, while it also begins construction for $5.1 million in master-planned facility improvements that will enhance the full appeal of all that the property and its two Tom Fazio-designed golf courses have to offer.
After having to momentarily hit the “pause button” with the onset of the coronavirus pandemic, Kushner says, Berkeley Hall quickly rebounded to see strong levels of activity and an influx of new members. With the club celebrating its 20th anniversary and preparing to host an upcoming U.S. women’s mid-amateur championship, the master-plan project will include a 5,000-sq. ft. clubhouse addition, for a four-seasons veranda that will offer “great casual dining while taking better advantage of 9th- and 18th-hole views,” Kushner says.
A reimagined Mixed Grille will also bring more formal dining to the veranda, and the two venues will be able to be combined seamlessly through a unique glass-wall system, Kushner says, to give Berkeley Hall the ability to accommodate larger gatherings for up to 300 people and have enhanced audio/visual capabilities for those events.
As construction for all of this begins, however, the Berkeley Hall staff is making special efforts to “continue to bring members out more” and provide memorable new experiences this year, Kushner says, at the same time that exciting new steps are being taken for the future.
“This is one of the things that our team has really been getting excited about: What can we still offer to our membership during this [active] time?” Kushner says. “We’ve already started dining in our Learning Center, in a little room we call the Fazio room, where members can now have an outdoor lunch. We’ve also expedited service for people while they’re on our North Course playing golf, and we’re expanding what we’ve done at our pool and fitness center, to now have Saturday evenings with music and dining.
“Overall,” Kushner says, “we’re looking for all of the ways we can continue to offer outdoor dining [during the construction].”
(Viewing time: 10 minutes)
Previous episodes of “The Road Ahead” can be viewed at https://clubandresortbusiness.com/category/the-road-back/
Upcoming episodes will feature how clubs are achieving growth through a variety of strategies tailored to the specific needs of their properties, markets and target demographics, and are applying lessons learned from responding to the challenges of the pandemic to adopt effective new management and communication strategies going forward.
If you have a great idea or success story you’d like to see featured on a future episode of “The Road Back,” contact [email protected].
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