The award, is presented by Hilton Hotels & Resorts, recognizes the resort’s strategic and creative use of social media to engage with existing and potential guests, industry peers and partners, media and other such stakeholders.
The Hilton Sandestin Beach Golf Resort & Spa, Destin, Fla., is the 2010 recipient of Hilton’s “Best Social Media Engagement” brand award in the Americas region.
The award, which was announced at Hilton’s Annual General Manager’s Conference, recognized the resorts’s strategic and creative use of social media to engage with existing and potential guests, industry peers and partners, media and other such stakeholders.
The resort’s award-winning social media strategy became especially key in the summer, when the resort used it as its main channel for communicating with guests and media inquiring about the state of Northwest Florida’s beaches, following the Deepwater Horizon incident. In July, the Hilton Sandestin Beach launched its series of “Beachside Reports with the H-Team” on YouTube. The videos, filmed and produced in-house, became the hotel’s primary form of communication during the resort’s busiest time of the year. Through fun informative segments, the H-Team was able to compellingly deliver and showcase the message that the hotel’s beach remained clean and was being enjoyed by guests of all ages.
“Social media has proven to be an invaluable marketing and communications tool for us, allowing us to keep our guests informed about our operations and promotions and show real-time videos and photos,” said Gary Brielmayer, General Manager, who received the award in person on behalf of the Hilton Sandestin Beach. “It has allowed us to hear from guests directly, respond to their inquiries and receive testimonials about their stay. To be recognized for those efforts is a tremendous honor.”
The Hilton Sandestin Beach’s social media marketing strategies and initiatives are developed and implemented in-house by the hotel’s Marketing & Communications team, made up of Nancy Stanley (Director of Marketing & Communications) and Valeria Lento (Communications Manager). Their goal is to continue to position the resort as the best in its class by increasing online engagement to build cohesive awareness of the resort’s amenities, which include a AAA Four-Diamond restaurant and award-winning spa.