The semi-private club in Hobe Sound, Fla. partnered with Capstone Hospitality to make the move to private. The transition will aim to elevate the overall member experience through personalized services, exclusive events, and improved amenities.
Capstone Hospitality, a leading provider of membership sales and marketing solutions for private clubs, partnered with The Club at Lost Lake in Hobe Sound, Fla. Capstone Hospitality has been selected to oversee the transition of The Club at Lost Lake from a semi-private to a fully private club, marking a significant transformation in the club’s history.
The Club at Lost Lake, known for its Fazio-designed course and welcoming community, is set to embark on a new chapter that will enhance the exclusivity and prestige of its membership offerings. Capstone Hospitality’s extensive experience and innovative strategies in membership sales and club management will play a crucial role in this transition. The focus will be on developing and implementing strategies to attract new members and retain existing ones, emphasizing the benefits and exclusivity of private club membership. Additionally, the transition will aim to elevate the overall member experience through personalized services, exclusive events, and improved amenities.
“We are thrilled to partner with The Club at Lost Lake during this pivotal time,” said Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our team is dedicated to ensuring a seamless transition and helping The Club at Lost Lake thrive as a private club. We are confident that our strategic approach will drive significant membership growth and enhance the overall member experience.”
Friederichs appeared on an episode of Club + Resort Business’ Club + Resort Talks podcast to discuss Capstone Hospitality.
“For the past 30 years, Lost Lake’s full potential and value has not been realized. The new ownership’s vision of providing a high-quality member experience includes a substantial financial commitment in capital improvements to both the clubhouse and the golf course,” said Bob Coman, PGA, General Manager, for The Club at Lost Lake. “Partnering with Capstone Hospitality to spearhead our sales and marketing will provide us with the best opportunity to achieve our membership goals. In this new exclusively private environment, members will be able to enjoy the prestige, and camaraderie that come with belonging to a top-tier club, without the excessive joining fees or waiting lists found at other area clubs.”
The transition process is set to begin immediately, with both organizations committed to a smooth and successful transformation. Members and prospective members can look forward to a range of exclusive benefits and enhancements as The Club at Lost Lake embraces its new identity as a private club.
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