The partnership includes the addition of five properties—four in California and one in Oregon—and will bring greater access and benefits to members focused on fitness, sports, family and hospitality.
The Bay Club Company has agreed to acquire five properties from Leisure Sports, Inc. and enter into a development relationship for future opportunities. The agreement between the companies—both Northern California-based brands—creates a membership offering throughout the West Coast.
As part of the agreement, Bay Club will merge ClubSport properties in the California cities of Walnut Creek, Danville, Pleasanton and Fremont, in addition to a location in Portland, Ore., bringing the total number of Bay Club properties to 26 across nine campuses. The properties will be operated by Bay Club and over time will be converted to the Bay Club brand name.
Bay Club entered the realm of hospitality by grouping complementary properties into campuses and offering its members a range of high-end lifestyle amenities. With these new additions, Bay Club’s portfolio will feature campuses in the Marin County, San Francisco, East Bay, Peninsula, Silicon Valley, San Jose, Los Angeles, San Diego and Portland markets.
Leisure Sports, Inc. introduced the “fitness resort” concept under the ClubSport brand and in the early 2000’s launched the expanded concept to include hotel rooms under a partnership with Marriott and the Renaissance brand. Most recently, Leisure Sports launched its Formula3 concept, and it plans to continue to focus on the roll-out of its Formula3 and REV32 concepts with a studio opening in Lafayette, Calif. in early 2019.
In addition, Leisure Sports is developing a social club in downtown San Jose, as announced in June 2018, and it will continue to be the owner and operator of the Renaissance ClubSport property in Aliso Viejo, Calif.
“We are honored with the opportunity to collaborate with the team at Leisure Sports, Inc. and are committed to bringing the combined value and benefits of our two brands to the members and employees throughout the West Coast,” said Matthew Stevens, President and CEO of The Bay Club Company. “The Club West Collection and Executive Club offerings will give members expanded access to our unique four-quadrant model, focused on fitness, sports, family and hospitality.”
Added Steve Gilmour, President and CEO of Leisure Sports, Inc.: “Finding a partnership that has a rich tradition and focus on fitness and hospitality is very exciting for our team of associates as well as our members and guests. The ability for our two companies to collaborate on future development and innovate in both fitness and hospitality is a great marriage of our history.”