Turnberry Golf Resort has substituted its paper wine list for an iPad.
It may very well be one of the world’s most expensive wine lists. But, according to Scotland Today, Turnberry Golf Resort, Ayrshire, Scottland, has substituted its paper wine list for an iPad.
Turnberry is testing the product for the wine list in its fine dining restaurant and plans to extend the concept to its other restaurants and bars by the end of the year.
In addition to the basic product listings, members and guests can peruse descriptions and tasting notes of the wines on offer—and even search for their favorite drink by grape, year or country of origin.
The resort purchased ten iPads with Apple-adapted software that prevents customers from accessing the internet and, although guests cannot yet order from the devices, that is likely to be introduced. iPads may also be incorporated into table-tops in a family-friendly restaurant being planned at Turnberry, reports Today.
Ralph Porciani, Director of Operations at Turnberry, says, “This really improves and enriches the experience of choosing from a menu. The ability to combine images, with more colorful background information on the product—be it the wine maker or the grapes—is incredibly satisfying for guests and gives them a far more informed choice.”
The idea that customers could choose their wine without having to feel intimidated appealed to the property.
“No-one means to do it, but ordering wine can often be quite an intimidating experience,” said Porciani. “We had already been considering other methods of tackling that problem when the concept of putting the wine list on to an iPad came along. It seemed ideal.”
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