The boys at Made2Golf TV are at it again with their latest trick-shot compilation video for 2018 on YouTube. Shawn and Max are two junior golfers with a passion to create golf-related content to help grow the game. In their latest video posting on YouTube, Shawn and Max from Made2Golf TV—two junior golfers with…
Dream Jobs—Temporary and Full-Time—Open Up in Scotland
The VisitScotland tourism office will award a two-week, expenses-paid “job” for two players to play 14 rounds at some of the country’s best courses and document their experiences, with the winning candidate earning the job by submitting a creative video about any golf course. A full-time greenkeeper position is open at Scotland’s historic St. Andrews…
Getting Beyond MEGO
“MEGO” (My Eyes Glaze Over) doesn’t just happen in conversational situations—it’s a reaction that should be anticipated, and prevented, with any message, whether it’s written, posted, Tweeted or YouTubed.
Friday Filmfest: Trick Shots from San Diego State Women’s Golf Team
The Lady Aztecs women’s golf team from San Diego State University posted this YouTube video, filmed at The Farms GC in Rancho Santa Fe, Calif. After a variety of trick shots, the clip ends with seven golfers hitting simultaneous putts that start in the same line and all end up in the same cup.
Southern Comfort
At Greystone G&CC, a comfortably innovative menu and exciting events tailored to smaller groups have boosted F&B revenue and attracted new members.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Idea Exchange
Baseball, Hot Dogs and the DAC Fortuitously, the 125th anniversary of the Detroit Athletic Club (DAC)’s founding, on April 5, 1887, matched up perfectly with this year’s Major League Baseball schedule, which had the Detroit Tigers opening at home on that day with a 1 PM, nationally televised contest against the Boston Red Sox.…
Idea Exchange
More details on these Ideas, and others, available online at clubandresortbusiness.com/category/idea-exchange Halloween with a Twist On October 1, to kick off the Halloween season at the Great Wolf Lodge in Grand Mound, Wash., world-renowned balloon-twisting artist Adam Lee began to turn almost 3,000 inflated balloons, which if laid end-to-end would have covered two-and-a-half miles, into…
Social Studies
Online platforms like Facebook, Twitter and LinkedIn can enhance your marketing cache.
Plugged In to the Youth Market
OTSEGO CLUB & RESORT General Manager Kris Klay says his team has been looking at how to best use technology to their marketing advantage, and they think they’ve struck gold: The teenager market. “Teens can’t get away from cellphone texting or from Facebook,” he notes. “So we have started putting testimonials on YouTube.” But not…