Study finds that consumers are willing to pay more for the experience of tasting a wine by the glass that would otherwise be cost prohibitive by the bottle.
Profits by the Glass
While many clubs and resorts pride themselves on their mighty reserve wine lists, wines served by the glass often do the heavy lifting. A well-regimented by-the-glass wine list, like the one recently introduced at Denver Country Club (DCC), offers variety and value, positions the club for better, more innovative food pairings, interweaves wine education into…
Power Pours
Everybody Wins With Wines by the Glass