More properties are finding that by providing players with golf simulators that offer the next best thing to actually being elsewhere, they can generate tangible new revenue streams and member/guest benefits for their own locations.
Mistwood GC Strives to Buck the Trend
Jim McWethy has sunk $15 million into Mistwood Golf Club in suburban Chicago and now has revenues projecting to $7 million for 2016, largely on the strength of strong F&B and wedding business. But that would still fall short of the $10 million in annual revenues the owner wants to achieve for sustained profitability.