As management firms of all types and sizes continue to drive industry innovation and investment, an emerging group of key players bears special watching.
Taking the Plunge
Demonstrating yet another inventive way to get more out of a property’s facilities—even when some of them are not “in season”—Congressional Country Club, Bethesda, Md., held its first annual Polar Bear Plunge on what would have otherwise been “an uneventful late-November Saturday evening.” Over 50 participants braved the cool temperatures to jump in and churn…