Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
Updates to the 5,600-sq. ft. event space include a new 800-sq. ft. Pavilion Suite, a 25,000-sq. ft. Event Lawn, expanded patio, vestibule, 22 date palm trees wrapped in LED lights, and pull-down screens to cut back on glare. Indian Wells (Calif.) Golf Resort recently completed a renovation and expansion project on its 5,600-sq. ft. Event […]
Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.
The golf school has partnered with the resort to improve students’ swings, with classes slated to begin November 3 and continuing through May 16. Through the program, a typical day includes three hours on the practice range, lunch in the clubhouse, another hour on the practice range, and six holes of on-course instruction. Indian Wells […]
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
In his new role, Richerson will be responsible for growing Troon’s portfolio of managed facilities throughout company’s related brands. PGA Secretary Jim Richerson has been named Senior Vice President of Business Development for Troon Golf. In his new role, Richerson will join the team responsible for growing Troon’s portfolio of managed facilities throughout company’s related […]