The London-based entertainment venue, which has applied the Topgolf concept to blend elaborate indoor mini-golf courses with street-food offerings and original cocktails, will open its first U.S. location in Manhattan’s new Virgin Hotel.

The rise of technology means stroking a ball through pipes and into a clown’s mouth just doesn’t cut it any more. To now have a chance at success, mini-golf courses have to be more interactive and off the wall. Even for the Putt-Putt Corporation, mini-golf is now just one part of a “fun center” approach.