Club pools rule during summer-but knowing what amenities and programs to offer, and when, is key.

A solid water recreation program can be a family-friendly amenity that reinforces member and guest loyalty.

Introducing well-rounded social and recreational dimensions into traditional clubs or resort settings involves more than holding member/guest cocktail hours or theme nights in the dining room. Many properties now realize that greater attention to fitness and recreation amenities is one of the best ways to attract newer and younger members, guests, and their families. Often…