The campaign includes a series of commercials, the first of which will air during pre-game programming on February 4. The videos depict cautionary tales of golfers who aren’t golfing, including an office worker who’s stuck in a loop at his desk. GolfNow, among the suite of digital businesses managed by Golf Channel and part of…
Brick & Mortar, or BxM, was recently opened in a fourth-story loft in the city’s Warehouse District, with access through an unmarked back-alley doorway. Membership costs $1,500 to start and then $300 a month. “It’s kind of like the Soho Houses, but not as hoity-toity,” one member said.
Properties in lake-recreation areas over two hours away from Minneapolis, where the Super Bowl will be played on February 4, have reported an uptick in reservations, from visitors who want to get away from expected traffic as well as Twin Cities residents who have rented out their homes. Some extra revenue has also come from media outlets that have booked stays to capture local flavor, such as the largest charitable ice-fishing contest, that will be used to help set the stage for the game and its unique winter setting.
Two years after it was reported that some members of the Brookline, Mass. club were concerned that accepting the New England Patriots’ quarterback and his equally high-profile wife, Gisele Bundchen, would attract too much attention and the couple was advised to wait until his career ended, Brady’s name has been included on the roster of new members on the club’s website, and the couple has been seen playing golf there in recent weeks.
While working 12-hour days at The Tradition GC at Chapel Ridge in Pittsboro, N.C., he kept pursuing his dream and has now landed a spot on the Baltimore Ravens’ practice squad. Locker-room ribbing and blitzing linebackers, he says, have nothing on “the crankiness of old men going to play golf who want things done right.”
After word leaked that the New England Patriots’ quarterback and his supermodel wife had applied for membership to the 133-year-old institution in Brookline, Mass., speculation has run rampant over whether they will be approved, in light of the publicity that their belonging to the club could bring.
Four inches of rain in two hour’s time drowned the resort in rock, mud and silt on August 25, and the water ruined two of its three pump stations, damaged irrigation lines, ruined one of the facility’s two large practice areas and washed out the road to the clubhouse. The resort has worked to reopen its three Pete Dye golf courses, with one already open and the others scheduled for November 1 and January 1.
The storied Merion golf course will understandably, and deservedly, get all the attention and accolades this week, but the clubhouse deserves some love, too, for also helping to provide a truly distinctive venue for a major sporting event.
From Sunday, January 30 through Tuesday, February 8, the golf package will include greens and cart fees, lunch and a beverage.
It was another dismal season for the Detroit Lions, but that didn’t stop the F&B staff at the Captain’s Club at Woodfield, in Grand Blanc, Mich., from doing all it could to help fans in its marketing area get full enjoyment from the final football game of the season. The club’s restaurant, Floyd’s at Woodfield…