Timing, value, and a good deal of marketing. That is how Victoria Hills Golf Club, in the quaint college town of DeLand, Fla., has managed to gain guest loyalty during Florida’s non-peak golf season (primarily May through September) with its Summer Card Club Program. When purchased, golfers receive an introductory free round with GPS-equipped cart…
Victoria Hills Introduces Summer Card Club Program
Victoria Hills Golf Club—a Ron Garl-designed course owned by The St. Joe Company and managed by Billy Casper Golf in DeLand, Fla.—has announced its 2009 “Summer Card Club Program,” offering unlimited, discounted golf throughout the summer for the introductory price of $99. When purchased, golfers receive an introductory free round with GPS-equipped cart and unlimited…