A survey by Sports Marketing Surveys Inc. that compiled the responses of 9,500 core golfers across Europe found that golfers from Germany have increased the amount spent on golf vacations by 25%, compared to 2012. The research also indicated that Spain is the first choice of golf destination. German golfers spent more on their ‘non-domestic’…
According to a study by Golf Datatech, LLC, the closure of brick and mortar golf specialty stores and sporting goods outlets has left Dick’s Sporting Goods as the dominant player in the channel, as online sales of golf balls grow. According to the seventh edition of the Serious Golfers Shopping and Purchasing Habits Study by…
In a study that displays the insects’ cognitive flexibility, bees moved a ball to a small hole in the center of a circular platform in order to receive a sugary reward. An author of the study concluded that the behavior fulfills the criteria for being defined as tool use, which is typically only observed in particularly intelligent animals, such as primates and crows.
The study, “The Global Economic Value of Increased Female Participation in Golf,” commissioned by Syngenta, surveyed 14,000 people in eight global markets, and found that 29% of non-golfing women and lapsed players were interested in taking up golf in the next two years. It also found that women are 38% more likely than men to bring children to golf, indicating that increasing female participation would boost junior golfers numbers.
A study by the Physical Activities Council found that parents who are concerned about their kids’ lack of socialization and potential for injury from high-contact sports are frequently open to getting kids involved in playing golf.
A survey conducted by the National Association for Catering and Events determined that overall catering and event revenues were better or significantly better compared to the same period in 2013, with corporate events showing the most growth.
An independent study commissioned by American Council on Exercise found that there is no difference in the increase in core temperature or heart rate between regular yoga and hot yoga classes. For hot yoga, room temperatures range from 90 to 105 degrees, and the study tested a 60-minute class with a temperature of 92 degrees, suggesting that further study is necessary to measure higher temperatures and longer durations.