Held in conjunction with the Merchandise Show from January 23-25 in Orlando, Fla., the conference will bring together racquet and paddle sports brands, professionals and industry leaders. As the 2019 PGA Show approached, it was also announced that the National Golf Course Owners Association will co-locate its annual Golf Business Conference with the Merchandise Show,…

Formed by PGA Professional Rich Smith, who now owns two Florida courses, incentives offered by the new venture include $10,000 hole-in-one payoffs for players at member courses, a Global Scramble Championship and a loyalty program with points earned for play, along with eligibility for sweepstakes drawings. Partnerships have also been formed with providers of a…