J.R. Smith of the NBA champion Cleveland Cavaliers, who has held a charity event at Eagle Ridge GC in Lakewood, N.J. for 10 years, now wants to create a series of stops where pro basketball players would be paired with celebrities. “A lot of [NBA] players play golf, and Justin Timberlake, Samuel L. Jackson, Mark Wahlberg—that’s all these Hollywood guys talk to me about when they see me—golf, golf, golf,” Smith says.