Sellout Performers

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Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.


Hooking a Big One

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The fishing-focused pro shop at The Clubs of Cordillera Ranch’s new Outfitter Center suits member needs in both style and function.


Shops That Pop

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On-site sales outlets are expanding and redefining their retailing approach, to broaden the appeal and reach of a club’s brand.


A Fine Reflection

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The award-winning design of the pro shop at Conway Farms GC supports the property’s golf pedigree and showcases its clean, modern style.


The Retail Tradeoff

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Increasingly, golf shops at club and resort properties are expanding their inventory to reflect a much broader retailing perspective.