The Pittsburgh Steelers’ quarterback responded “Hopefully, it’s golf,” when asked in a radio interview about the sports his kids might play—leading to a flurry of headlines and viral discussions of the merits of the sport for children versus football and other less-safe alternatives.

In September, the golf equipment maker will release a 10-minute film showing the rapper, who plays 300 rounds a year, being fit for clubs and using them on the course, as part of its efforts to capitalize on Nike’s exit from the market by making golf “a little more cool and a little less country club.”