Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
“The Cradle,” designed by Gil Hanse, will feature nine holes ranging from 56 to 127 yards. The course will be located steps from the Resort Clubhouse, in the same area where the North Carolina resort’s first nine holes were carved out of sand in 1898.
The Southern Pines, N.C., property has hired an Executive Chef and Food and Beverage Manager for its new Heartwood at Longleaf restaurant. The restaurant is scheduled to open in June, following a renovation to the clubhouse, including a state-of-the-art kitchen, expanded dining rooms, new bar/lounge area, highlighted outdoor seating, and outdoor bar.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.
Thinking beyond the pool walls boosts a club’s usefulness to members, both pre- and post-swim.
The brand name is an acronym for Electronic Lithium Technology, which the manufacturer is touting as a “game-changer” for introducing lighter weight and significant energy and cost efficiencies to the golf car market. The ELiTE series will include six models, each of which will come with a five-year, unlimited-amp-hour warranty.