The 187,000-sq. ft. facility in Ponte Vedra Beach, Fla. will consolidate the organization’s 800 employees inside one building, on property the Tour owns near TPC Sawgrass. It is scheduled for completion by 2020 and in exchange for $2.8 million in incentives provided by St. Johns County (Fla.), the Tour has promised to create over 300 new jobs by 2030.
The National Golf Foundation studied guests at the entertainment facilities who play traditional on-course golf as well as those who don’t, and found that overall, nearly a third said that playing Topgolf leads them to play more traditional golf. Among non-golfers, more than half said that playing at the venues had positively influenced their interest in playing green-grass rounds.
Golf’s governing bodies will now assign one or more officials to monitor video broadcasts of competitions to help identify possible rules issues. The additional two-stroke penalty for failing to include a penalty on a scorecard when a player was unaware of the infraction will also be eliminated.
Greg Norman, who is investing in PlaySight technology for instant golf swing playback as well as developing connected golf carts with “Shark Experience,” is banking on the role smart tech will play in the game’s future. “We see a lot of advantage in bringing technology into the game,” Norman says. For the golf course of the […]
The PGA of America is moving its major championship to May for the first time in 70 years when it goes to Bethpage State Park Black Course in Farmingdale, N.Y., as part of a major shift in the golf calendar. The catalyst behind the move was golf’s return to the Olympics, along with the desire […]
A group of executive leaders with extensive golf and hospitality industry experiences has created KOVA Golf Management to deliver long-term benefits to club owners, their guests, and associates. The firm plays a role in membership engagement, offering customized marketing solutions while managing multi-platform content.