The news for the industry isn’t as bad as often portrayed, Paul Levy, who is also the General Manager of Toscana CC in Indian Wells, Calif., told those attending an industry summit. “There are a lot of really great things happening out there and we as an industry, especially the leaders, have to talk positively,” he said.
One Golfer, and Club, at a Time
A variety of properties have initiated innovative, ongoing programs to successfully draw in new players from beyond golf’s traditional demographic profiles.
Idea Exchange
A League of Their Own In the past few decades, the individual nature of golf has worked against attracting younger players who are more drawn to team sports, notes John Spiess, General Manager, The Heritage Club, Wake Forest, N.C. (“Ensuring a Lasting Heritage,” C&RB, April 2012). “Twenty years ago, it was not uncommon to see…
Idea Exchange
More details on these Ideas, and others, available online at clubandresortbusiness.com/category/idea-exchange Halloween with a Twist On October 1, to kick off the Halloween season at the Great Wolf Lodge in Grand Mound, Wash., world-renowned balloon-twisting artist Adam Lee began to turn almost 3,000 inflated balloons, which if laid end-to-end would have covered two-and-a-half miles, into…