The campaign includes a series of commercials, the first of which will air during pre-game programming on February 4. The videos depict cautionary tales of golfers who aren’t golfing, including an office worker who’s stuck in a loop at his desk. GolfNow, among the suite of digital businesses managed by Golf Channel and part of…

Golf Channel’s “Jack” is the product of nearly 100 interviews and hundreds of hours of archived film, blending recollections from Nicklaus, as well as his playing competitors, family members, sports legends, business partners, and childhood friends, along with golf and sports media. The series will air over three consecutive nights following Golf Central Live From the Masters.

Programming, which will begin January 6 on the SiriusXM PGA Tour channel, will include the TV network’s flagship “Morning Drive” show and signature daily news program, “Golf Central.” Instructional programs will also be broadcast.

The partnership, which seeks to raise the profile of the Ryder Cup, the Senior PGA Championship, and PGA Professionals across the networks of NBC, begins in 2015 and extends through 2030. The agreement also includes all-language and simultaneous streaming rights for NBC’s Ryder Cup coverage, which the network has televised since 1991.